PHLIP is a streetwear brand that focuses on a monochrome aesthetic with bold typography and diverse designs. I explored various logo concepts to create a strong visual identity, experimenting with different fonts and layouts to keep the brand dynamic yet cohesive. Beyond brand design, I created the brand’s social media presence and marketing, crafting visuals and strategies to engage the audience. Every piece—whether apparel or digital—was an extension of Phlip’s identity, merging style with a sharp, modern edge.